Co-Founder and COO, Electrify
Martin Lim has over 20 years of experience in the mass communications industry, having served as both a creative and strategic lead for a diverse range of clients ranging from SMEs to MNCs. The last decade provided a great deal of exposure with business startups and regional business development. He was headhunted to a regional sales role for InMobi, currently the world’s largest mobile Internet ad platform, and his interests in energy and water led him to subsequently co- found a company to develop water treatment systems for disaster relief. As the main business driver for this business, and other clients, he led in virtually all strategic areas including planning, business development and consolidation.